Mass Communication Theories: Explaining Origins, Processes, and Effects
by Melvin L. Defleur, Margaret H. Defleur
Mass Communication Theories: Explaining Origins, Processes, and Effects provides a focused introduction to the theories behind mass communication. Written by Melvin L. DeFleur and Margaret H. DeFleur, it explores the origins, processes, and effects of communication to support study in media and communication.
About This Book
Mass Communication Theories: Explaining Origins, Processes, and Effects examines major ideas used to understand mass communication.
Melvin L. DeFleur and Margaret H. DeFleur focus on how communication theories develop, how communication processes operate, and how media can affect audiences and society.
The book offers a structured foundation for students and readers seeking to study mass communication through theoretical perspectives.
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