Investigating Communication: An Introduction to Research Methods (2nd Edition)
by Gary L. Kreps, Lawrence R. Frey, Carl H. Botan
A clear introduction to communication research methods, guiding students through qualitative and quantitative approaches for academic study.
About This Book
Investigating Communication introduces readers to essential research methods in the field of communication studies.
The text covers both qualitative and quantitative approaches used by researchers.
Authors provide clear explanations suitable for students new to research methodology.
Content supports academic coursework and practical application in communication research.
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