International Business: A Managerial Perspective
by Ricky W. Griffin, Michael W. Pustay
International Business: A Managerial Perspective provides a business-focused introduction to international commerce and management. Ricky W. Griffin and Michael W. Pustay frame the subject for readers who want to build a broad foundation in the concepts and decisions involved in conducting business across national boundaries.
About This Book
International Business: A Managerial Perspective presents the subject through the lens of management and organizational decision-making.
The book offers a broad business-focused framework for understanding international commerce and the challenges associated with operating across national boundaries.
Written by Ricky W. Griffin and Michael W. Pustay, it is suited to readers studying or seeking an introduction to international business.
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