Converging Media 2013-2014 Update: A New Introduction To Mass Communication
by John V. Pavlik, Shawn Mcintosh
An accessible overview of mass communication that explores how digital technologies are reshaping media industries and audience engagement.
About This Book
Converging Media 2013-2014 Update provides an introduction to mass communication.
The text examines how media industries and technologies are evolving together.
Readers explore the impact of digital platforms on traditional media forms.
The book addresses key concepts relevant to contemporary communication studies.
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