Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)
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Analysis of the Cognitive Interview in Questionnaire Design (Understanding Qualitative Research)

by Gordon B. Willis

Social Science Research Methods
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This focused work examines cognitive interviewing within questionnaire design and qualitative research. It is suited to readers seeking an introduction to the connection between interview-based analysis, research methodology, and the development of effective questionnaires.

About This Book

Analysis of the Cognitive Interview in Questionnaire Design explores the relationship between cognitive interviewing and the development of questionnaires.

The book places this subject within the broader field of qualitative research, making it relevant to readers interested in research design and data collection.

Its focus is on understanding how cognitive interview analysis contributes to questionnaire design and the study of respondents’ perspectives.

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I will be using this book for: