The Magazine from Cover to Cover
by Sammye Johnson, Patricia Prijatel
An essential resource exploring the editorial, design, and business fundamentals of magazine publishing for students and professionals.
About This Book
The Magazine from Cover to Cover provides an overview of the magazine industry and its operations.
Topics include editorial planning, design principles, and advertising strategies.
The book discusses the roles of publishers, editors, and designers in creating successful magazines.
Readers gain insight into the business and creative aspects of periodical publishing.
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