Rock: Music, Culture, and Business
by Larry Starr, Christopher Waterman, Joseph G. Schloss
Rock: Music, Culture, and Business considers the genre from three connected perspectives: its musical character, its place in culture, and its role within business. This broad treatment suits readers seeking an accessible introduction to the ways rock operates as both creative expression and a commercial industry.
About This Book
Rock: Music, Culture, and Business explores rock music as a cultural form and a commercial enterprise.
The book brings together perspectives on the music, the communities and meanings surrounding it, and the business structures that support its production and circulation.
Its focus makes it relevant to readers interested in popular music, cultural studies, and the relationship between art and commerce.
Written by Larry Starr, Christopher Waterman, and Joseph G. Schloss.
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