The Oxford Handbook of American Public Opinion and the Media
by Lawrence R. Jacobs, Robert Y. Shapiro
An authoritative reference exploring how American public opinion forms and interacts with mass media in the political process.
About This Book
This handbook examines the formation and dynamics of public opinion in the United States.
It explores the role of mass media in shaping political attitudes and behavior.
Contributors analyze survey research methods and media effects on democratic processes.
The volume covers historical developments and contemporary challenges in opinion research.
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