Selling Yoga: From Counterculture to Pop Culture
by Andrea Jain
A study of yoga's shift from counterculture to mainstream pop culture, focusing on commercialization and cultural adaptation.
About This Book
This book examines the evolution of yoga from its countercultural roots to its status as a mainstream phenomenon.
It analyzes how yoga has been adapted and marketed within contemporary consumer culture.
The work draws on historical and sociological perspectives to understand these changes.
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