Business Research Methods
by Alan Bryman, Emma Bell, Bill Harley
Business Research Methods offers a structured introduction to the approaches and principles behind research in business and management. It is suited to students and readers who want to build a clear foundation in research methods and understand how business research is developed and assessed.
About This Book
Business Research Methods provides an introduction to the methods and principles used in business research.
The book is designed to support readers developing an understanding of how business research is planned, conducted, and evaluated.
It offers a foundation for studying research methods within a business and management context.
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