BUSINESS RESEARCH METHODS 5E
by Alan Bryman, Emma Bell, Bill Harley
Business Research Methods 5E offers students a structured introduction to the principles and practices of conducting research in business. Covering the foundations of research planning, execution, and evaluation, this textbook supports learners developing the knowledge and skills needed to engage with business research.
About This Book
Business Research Methods 5E is a textbook focused on research methods within a business context.
It introduces the processes and principles involved in planning, conducting, and evaluating business research.
The book is suitable for students studying business research and related academic subjects.
Written by Alan Bryman, Emma Bell, and Bill Harley, this fifth edition provides a structured foundation for understanding research practice.
Reviews
No reviews yet. Be the first to review this book!