Converging Media: An Introduction to Mass Communication and Digital Innovation
by Shawn Mcintosh, John Pavlik
Converging Media: An Introduction to Mass Communication and Digital Innovation offers a foundation for understanding mass communication amid technological change. Shawn Mcintosh and John Pavlik examine the relationship between media convergence, digital innovation, and contemporary communication for readers beginning their study of media and communication.
About This Book
Converging Media: An Introduction to Mass Communication and Digital Innovation introduces the study of mass communication alongside the changes brought by digital innovation.
The book connects media convergence with the evolving ways communication is created, distributed, and experienced.
Written by Shawn Mcintosh and John Pavlik, it provides an academic foundation for understanding contemporary media and communication.
Its focus makes it relevant to readers exploring mass communication, digital media, and the relationship between technology and society.
Reviews
No reviews yet. Be the first to review this book!