Entrepreneurship and New Venture Management
by Jaco Van Der Bank, Stefan Bezuidenhout, Thea Visser, Carel Van Aardt, Hanneli Bendeman
Entrepreneurship and New Venture Management provides a structured introduction to the fields of entrepreneurship and new venture management. It is designed for readers who want to understand the core concepts involved in starting, developing, and managing a new business.
About This Book
Entrepreneurship and New Venture Management focuses on the principles of entrepreneurship and the management of new ventures.
It introduces the key ideas associated with starting and guiding a new business.
The book is suited to readers seeking a structured foundation in entrepreneurial and venture management concepts.
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