Marketing Tourism in South Africa
Marketing Tourism in South Africa presents a focused look at tourism marketing within the South African context. Written by Richard George, the book is suited to readers seeking an introduction to the principles, practices, and setting of tourism marketing.
About This Book
Marketing Tourism in South Africa examines the relationship between marketing and tourism within a South African context.
The book focuses on tourism marketing as a field of study and practice, connecting broad marketing ideas with the distinctive setting identified in its title.
It may serve as a useful resource for readers seeking an introduction to tourism marketing and its relevance in South Africa.
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