Communication and New Media: From Broadcast to Narrowcast, Canadian Edition
by Martin Hirst
Communication and New Media: From Broadcast to Narrowcast explores the changing landscape of communication, from traditional broadcast models to more targeted forms of media. Written by Martin Hirst, this Canadian edition offers a focused introduction for students and readers interested in communication and new media.
About This Book
Communication and New Media: From Broadcast to Narrowcast examines communication in the context of changing media technologies and practices.
The title focuses on the movement from broadcast communication toward narrowcast models designed for more specific audiences.
This Canadian edition is authored by Martin Hirst and is suited to readers studying communication, media, or related subjects.
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