Converging Media: A New Introduction to Mass Communication
by John V. Pavlik, Shawn Mcintosh
Converging Media: A New Introduction to Mass Communication provides a contemporary foundation for understanding mass communication and the convergence of media. Written for students and general readers, it explores the changing media environment and introduces essential concepts for studying communication in a connected world.
About This Book
Converging Media: A New Introduction to Mass Communication examines mass communication through the lens of media convergence.
Written by John V. Pavlik and Shawn Mcintosh, the book introduces key ideas for understanding how communication media are changing.
Its focus makes it a useful starting point for students and readers seeking a contemporary foundation in media and mass communication.
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