Quantitative Research Methods for Communication: A Hands-On Approach
by Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, James C. Mccroskey
Quantitative Research Methods for Communication provides a hands-on introduction to quantitative research in the communication field. With a practical focus, it supports students and researchers as they build familiarity with research methods and apply quantitative approaches to communication studies.
About This Book
Quantitative Research Methods for Communication presents a practical approach to studying communication through quantitative research.
Written by Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. Mccroskey, the book emphasizes hands-on engagement with research methods.
It is intended for readers seeking to develop their understanding of quantitative research within the field of communication.
The book offers a method-focused resource for learning how quantitative approaches can support communication research.
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