Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Kathleen Hall Jamieson examines the history and criticism of presidential campaign advertising in this third edition of Packaging The Presidency. The book considers how campaigns shape and present presidential candidates and messages, offering a focused study of political communication and the advertising practices surrounding presidential elections.
About This Book
Packaging The Presidency examines presidential campaign advertising from historical and critical perspectives.
The book focuses on how presidential campaigns present candidates and political messages to the public.
This third edition offers an updated edition of Kathleen Hall Jamieson's study of campaign advertising.
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