Marketing Tourism in South Africa
Marketing Tourism in South Africa provides a focused introduction to the relationship between marketing and tourism within South Africa. Written for readers exploring tourism studies, marketing, or related fields, it offers a concise foundation for understanding tourism marketing in a specifically South African context.
About This Book
Marketing Tourism in South Africa focuses on the relationship between marketing and tourism in the South African context.
The book is suited to readers seeking an overview of tourism marketing as an academic or professional subject.
It provides a focused foundation for understanding how marketing applies to tourism.
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