Marketing Tourism in South Africa
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Marketing Tourism in South Africa

by Richard George

South Africa Travel Industry Tourism Marketing
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A practical guide to marketing tourism in South Africa, covering key strategies and industry insights for professionals and students.

ISBN-13 9780190740436 ASIN 0190740434 Views 139 Publisher Oxford University Press Year 2020 Edition 6 Format Paperback Product Group Book Pages 704 Created March 04, 2026 Updated September 28, 2026
About This Book

Marketing Tourism in South Africa provides an overview of tourism marketing principles and practices.

The book addresses the unique challenges and opportunities within the South African tourism sector.

Readers will find guidance on developing effective marketing strategies for tourism businesses.

Topics include market analysis, promotion, and the role of tourism in economic development.

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I will be using this book for:
4 total votes