The Book Business: What Everyone Needs to Know®
by Mike Shatzkin, Robert Paris Riger
A clear overview of today's publishing world, covering how books are produced, marketed, sold, and discovered amid rapid industry change.
About This Book
The Book Business examines the evolving landscape of publishing in the digital age.
It explores how technology, retail, and reader behavior are reshaping the industry.
Authors and publishers will find practical insights on reaching audiences and sustaining a viable business model.
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