Social Physics: How Social Networks Can Make Us Smarter
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Social Physics: How Social Networks Can Make Us Smarter

by Alex Pentland

Science Social Sciences
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Social Physics reveals how social networks drive smarter decisions, innovation, and productivity using data from phones, media, and transactions.

About This Book

Social Physics examines the influence of social networks on human behavior and decision-making.

The book draws on data from mobile phones, social media, and financial transactions to reveal patterns in group dynamics.

Author Alex Pentland presents research on how information flows through networks and affects collective intelligence.

Readers will learn about the role of social physics in shaping innovation, productivity, and organizational success.

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