Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Yvon Chouinard traces Patagonia's growth while showing how a business can succeed by putting environmental responsibility and personal values first.
About This Book
Yvon Chouinard recounts the evolution of Patagonia from a small climbing-equipment maker into a global outdoor brand.
The narrative explores how the company balances profitability with environmental activism and ethical manufacturing.
Chouinard reflects on leadership decisions that prioritize long-term sustainability over short-term growth.
The book includes updated chapters covering an additional decade of the company's distinctive business practices.
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