Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age
An analysis of how conventional television has succeeded and adapted amid the growth of digital media and changing viewer habits.
About This Book
Television Is the New Television examines the resilience of traditional television in a rapidly changing media landscape.
The book explores how established networks and formats have maintained influence despite the rise of digital platforms.
It considers the business strategies and audience behaviors that have contributed to television's continued relevance.
Readers gain insight into the evolving relationship between old and new media industries.
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