Loose-Leaf for Marketing: Real People, Real Choices, 12th edition
Loose-Leaf for Marketing: Real People, Real Choices, 12th edition presents an educational introduction to marketing through a focus on people and their choices. Written by Michael R. Solomon, this textbook is intended for students and readers seeking a broad foundation in marketing.
About This Book
Loose-Leaf for Marketing: Real People, Real Choices is a marketing textbook by Michael R. Solomon.
The 12th edition centers on the relationship between marketing and the choices made by real people.
It is suited to educational settings and readers studying foundational marketing ideas.
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