Loose-Leaf for Marketing: Real People, Real Choices, 12th edition
An accessible introduction to marketing principles that emphasizes real-world decision making and practical application for students and professionals.
About This Book
Loose-Leaf for Marketing: Real People, Real Choices, 12th edition presents core marketing concepts in an accessible format.
The text emphasizes practical application through real-world examples and decision-making frameworks.
Designed for classroom use, it supports students in understanding how marketing functions in contemporary business environments.
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