Marketing: Real People, Real Choices (12th Edition) RENTAL EDITION

by Michael R Solomon

business education Marketing Textbook

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Marketing: Real People, Real Choices offers an academic introduction to marketing centered on people, decisions, and practical application. Written by Michael R. Solomon, this 12th Edition rental edition is designed for students and readers seeking a structured resource for studying the principles and practice of marketing.

ISBN-13 9780138116149 ASIN 0138116148 Views 147 Publisher Pearson Year 2025 Format Paperback Product Group Book Pages 600 Created February 22, 2026 Updated October 15, 2026

About This Book

Marketing: Real People, Real Choices is a marketing textbook by Michael R. Solomon.

The book emphasizes marketing as a field shaped by people and practical choices, as reflected in its title.

This 12th Edition rental edition is intended for readers seeking an academic resource for studying marketing concepts and decision-making.

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Marketing: Real People, Real Choices (12th Edition) RENTAL EDITION

About This Book

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