Principles of Marketing (19th Edition) RENTAL EDITION
by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
This 19th Rental Edition of Principles of Marketing by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian delivers a thorough introduction to marketing essentials. It explores key topics like market analysis, branding, and distribution strategies, making it an indispensable tool for business students navigating today's competitive environment.
About This Book
Principles of Marketing, 19th Rental Edition, authored by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, provides an in-depth exploration of marketing fundamentals tailored for contemporary applications.
The book covers core concepts such as consumer behavior, market segmentation, and product development, drawing on established principles to address real-world challenges.
Designed as a rental edition, it serves as an accessible resource for students and professionals seeking to build a strong foundation in marketing practices.
With updates reflecting evolving market trends, this edition ensures relevance in an ever-changing global economy.
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