Public Relations: Strategies and Tactics, 12th edition
Public Relations: Strategies and Tactics, 12th edition provides a structured foundation in public relations. Focusing on the relationship between strategic planning and practical tactics, it serves as a useful textbook and reference for students, educators, and readers building their understanding of professional communications.
About This Book
Public Relations: Strategies and Tactics, 12th edition offers an organized introduction to the public relations field.
The book focuses on strategies and tactics used in public relations practice.
It is suitable for students and readers seeking a foundational communications and business reference.
Written by Dennis L. Wilcox, this twelfth edition presents the subject in a current textbook format.
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