Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
by Brian Solis, Deirdre Breakenridge
A guide to adapting public relations for the social media era, focusing on engagement and reinvention of traditional PR practices.
About This Book
This book examines the evolving role of public relations in the digital age.
It discusses strategies for integrating social media into PR efforts.
The authors highlight the need to adapt to new communication channels.
Readers will learn about reinventing PR for modern audiences.
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