Marketing: Real People, Real Choices [RENTAL EDITION]
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Marketing: Real People, Real Choices [RENTAL EDITION]

by Michael R Solomon

business education Marketing Textbook
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An accessible guide to marketing fundamentals that connects theory with practical business decisions and real consumer insights.

ISBN-13 9780136810384 ASIN 0136810381 Views 245 Publisher Pearson Year 2021 Edition 11 Format Paperback Product Group Book Pages 632 Created February 22, 2026 Updated September 22, 2026
About This Book

Marketing: Real People, Real Choices presents core marketing concepts through relatable scenarios and case studies.

The text emphasizes strategic decision-making and consumer behavior in contemporary markets.

Readers explore product development, pricing, distribution, and promotion strategies.

The rental edition supports flexible study with essential content for marketing coursework.

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I will be using this book for:
4 total votes