Marketing: Real People, Real Choices [RENTAL EDITION]
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Marketing: Real People, Real Choices [RENTAL EDITION]

by Michael R Solomon

business education Marketing Textbook
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Marketing: Real People, Real Choices explores marketing through the lens of people and their decisions. Written by Michael R. Solomon, this rental edition offers a focused resource for readers studying or engaging with the broad field of marketing.

ISBN-13 9780136810384 ASIN 0136810381 Views 261 Publisher Pearson Year 2021 Edition 11 Format Paperback Product Group Book Pages 632 Created February 22, 2026 Updated October 15, 2026
About This Book

Marketing: Real People, Real Choices is a marketing title by Michael R. Solomon.

The book’s title emphasizes the human decisions and everyday choices that shape marketing.

It is presented here as a rental edition for readers seeking a focused resource on marketing.

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I will be using this book for:
4 total votes