Strategy and Tactics of Pricing A Guide to Profitable Decision Making
by Nagle, Thomas T.; Holden, Reed K.
A guide to pricing strategy and profitable decision making for business professionals seeking effective approaches in competitive markets.
About This Book
Strategy and Tactics of Pricing offers guidance on making profitable pricing decisions.
The book addresses core principles relevant to pricing in competitive markets.
Readers can explore approaches for evaluating and implementing pricing strategies.
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