New Venture Management: The Entrepreneur's Roadmap (Entrepreneurship Series)
by Donald Kuratko, Jeffrey Hornsby
New Venture Management provides an entrepreneurship-focused roadmap for understanding how new ventures are managed. Written by Donald Kuratko and Jeffrey Hornsby, this guide examines the challenges and decisions associated with starting and leading a business, making it a useful resource for students and readers interested in entrepreneurship.
About This Book
New Venture Management presents an entrepreneurship-focused guide to the process of managing a new venture.
The book addresses the decisions, challenges, and responsibilities associated with starting and leading a business.
Designed as a roadmap, it offers a structured perspective on new venture management for readers studying or exploring entrepreneurship.
Donald Kuratko and Jeffrey Hornsby provide a practical business-oriented treatment of the subject.
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