Gaining and Sustaining Competitive Advantage
Gaining and Sustaining Competitive Advantage provides a focused introduction to strategic management and the pursuit of lasting business success. Jay Barney’s title is intended for students, educators, and business readers seeking a foundation in competitive strategy, organizational performance, and the challenges of maintaining an advantage over time.
About This Book
Gaining and Sustaining Competitive Advantage focuses on the central business challenge of building an advantage that can endure over time.
Written by Jay Barney, this title is suited to readers exploring strategic management, competitive positioning, and organizational performance.
It offers a foundation for understanding how businesses approach competition and pursue lasting success.
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