The Marketing Plan Handbook
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The Marketing Plan Handbook

by Marian Burk Wood

Business
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A concise resource offering step-by-step direction for building marketing plans in various organizational settings.

ISBN-13 9780136089360 ASIN 0136089364 Views 44 Publisher Pearson College Div Year 2010 Edition 4 Format Paperback Product Group Book Pages 210 Created February 08, 2026 Updated October 06, 2026
About This Book

The Marketing Plan Handbook provides guidance on developing structured marketing plans.

It covers essential components used in marketing strategy and execution.

The book is designed for students and professionals seeking a clear framework.

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I will be using this book for: