Entrepreneurship: Successfully Launching New Ventures
by R. Duane Ireland, Bruce R. Barringer
Entrepreneurship: Successfully Launching New Ventures offers a structured foundation for understanding entrepreneurship and the process of creating a new business. Covering the central concepts involved in recognizing opportunities, preparing for launch, and developing a venture, it serves as a practical resource for students and aspiring entrepreneurs.
About This Book
Entrepreneurship: Successfully Launching New Ventures provides an introduction to entrepreneurship and the process of starting a new venture.
The book focuses on the key concepts and activities involved in identifying opportunities and moving from an idea toward launch.
It is designed to support the study and understanding of entrepreneurship, venture creation, and the challenges associated with developing a new business.
Written by R. Duane Ireland and Bruce R. Barringer, this title is suitable for readers seeking a structured foundation in entrepreneurial practice.
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