A Framework for Marketing Management
by Philip Kotler, Kevin Lane Keller
Written by Philip Kotler and Kevin Lane Keller, A Framework for Marketing Management offers an organized foundation in marketing management. The book is designed for students, business readers, and professionals seeking a clear framework for understanding marketing principles and their role in effective business practice.
About This Book
A Framework for Marketing Management is a business and marketing title by Philip Kotler and Kevin Lane Keller.
The book presents a structured framework for understanding marketing management.
It is suited to readers seeking an organized foundation in marketing concepts and practice.
Its focus makes it relevant for marketing education, business study, and professional development.
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