Marketing: Real People, Real Choices [RENTAL EDITION]

by Michael R Solomon

business education Marketing Textbook

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Marketing: Real People, Real Choices explores marketing through its focus on people and decision-making. Written by Michael R. Solomon, this edition offers students and other readers a structured way to engage with foundational marketing concepts and the practical choices that shape the field.

ISBN-13 9780135199893 ASIN 0135199891 Views 147 Publisher Pearson Year 2019 Edition 10 Format Paperback Product Group Book Created February 22, 2026 Updated October 15, 2026

About This Book

Marketing: Real People, Real Choices is a marketing text by Michael R. Solomon.

The title emphasizes the role of real people and real choices in understanding marketing.

It is designed for readers studying marketing or seeking a structured introduction to the subject.

This edition is identified as a rental edition.

Reviews

No reviews yet. Be the first to review this book!

Write a Review

I will be using this book for:

4 total votes