Marketing: Real People, Real Choices [RENTAL EDITION]

by Michael R Solomon

business education Marketing Textbook

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A practical guide to marketing principles using real-world examples and consumer insights for students and professionals.

ISBN-13 9780135199893 ASIN 0135199891 Views 138 Publisher Pearson Year 2019 Edition 10 Format Paperback Product Group Book Created February 22, 2026 Updated September 08, 2026

About This Book

This rental edition provides an accessible introduction to marketing concepts and strategies.

It emphasizes real people and real choices in the marketplace.

Readers explore how marketing decisions impact both businesses and consumers.

The text focuses on practical applications and current trends in the field.

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