Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
by Alvin C. Burns, Ronald F. Bush
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition introduces marketing research concepts alongside practical Excel-based data analysis. Designed for learners, it connects research methods, spreadsheet tools, and business decision-making in an accessible educational resource by Alvin C. Burns and Ronald F. Bush.
About This Book
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition presents an introduction to marketing research for students and readers developing practical research skills.
The book combines marketing research concepts with Microsoft Excel Data Analysis, connecting research methods to spreadsheet-based analysis.
Its focus on applied tools makes it relevant for studying how data can support marketing decisions and business understanding.
Written by Alvin C. Burns and Ronald F. Bush, this third edition is designed as an educational resource in marketing research and data analysis.
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