Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

by Philip Kotler, Gary Armstrong

Business Education

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This 13th Edition introduction to marketing combines the student value edition with Pearson eText and MyLab Marketing access. Authored by Philip Kotler and Gary Armstrong, the package provides students with integrated print and digital materials for studying marketing in an academic course.

ISBN-13 9780134796789 ASIN 0134796780 Views 210 Publisher Pearson Year 2017 Edition 13 Format Loose Leaf Product Group Book Pages 642 Created February 28, 2026 Updated October 18, 2026

About This Book

Marketing: An Introduction, Student Value Edition presents an introductory marketing resource for students.

This 13th Edition is authored by Philip Kotler and Gary Armstrong.

The package combines the student value edition with Pearson eText and access to MyLab Marketing.

It is designed to support course study through print and digital materials.

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