Essentials of Entrepreneurship and Small Business Management (What's New in Management)
by Norman Scarborough, Jeffrey Cornwall
A comprehensive introduction to entrepreneurship and small business management, offering practical guidance on starting, operating, and growing a business.
About This Book
Essentials of Entrepreneurship and Small Business Management provides foundational knowledge for aspiring business owners and managers.
The text explores key concepts in entrepreneurship, including opportunity recognition, business planning, and resource management.
Readers gain insight into the challenges and strategies involved in launching and sustaining a small business.
Topics such as marketing, finance, and operations are addressed to support effective decision-making.
The book serves as a resource for students and practitioners seeking to understand the fundamentals of small business management.
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