Entrepreneurship: Successfully Launching New Ventures (What's New in Management)
by Bruce Barringer, R. Ireland
Entrepreneurship: Successfully Launching New Ventures offers a structured introduction to entrepreneurship and new venture creation. Written for students and readers of management, it explores the process of launching a business while providing a foundation for understanding entrepreneurial activity, planning, and the broader challenges of building a new venture.
About This Book
Entrepreneurship: Successfully Launching New Ventures presents an introduction to entrepreneurship within a management context.
The book focuses on the process of successfully launching new ventures.
It is suited to readers studying entrepreneurship, management, or business creation.
Its coverage provides a structured foundation for understanding the opportunities and challenges associated with new venture development.
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