Business Essentials (What's New in Intro to Business)
by Ricky Griffin, Ronald Ebert
An introductory guide covering essential business topics including management, marketing, finance, and operations for students new to the field.
About This Book
Business Essentials provides an accessible overview of fundamental business topics.
The text covers key areas such as management, marketing, finance, and operations.
Designed for introductory courses, it presents concepts in a straightforward manner.
Updated content reflects current trends and practices in the business world.
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