The Professional Product Owner: Leveraging Scrum as a Competitive Advantage
The Professional Product Owner examines how effective product ownership can help organizations use Scrum for greater value and competitive advantage. Don McGreal and Ralph Jocham provide a focused resource for understanding the Product Owner role, its responsibilities, and its contribution to product and business success.
About This Book
The Professional Product Owner explores the Product Owner role in Scrum and its importance to creating value.
Don McGreal and Ralph Jocham examine how Scrum can support product decisions and contribute to competitive advantage.
The book is intended for readers seeking a practical understanding of professional product ownership and its place within Scrum.
It offers a focused resource for professionals working with products, agile practices, and Scrum-based organizations.
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