Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Student Value Edition Plus MyManagementLab with Pearson eText -- Access Card Package (15th Edition)
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
A student value edition textbook covering strategic management, globalization, innovation, and sustainability with access to online learning tools.
About This Book
This textbook introduces core concepts of strategic management and business policy.
It examines how organizations respond to globalization and technological change.
Emphasis is placed on innovation and sustainable business practices.
The content supports students through integrated learning resources and case studies.
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