Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Student Value Edition (15th Edition)
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
This edition covers strategic management concepts with a focus on globalization, innovation, and sustainability for business students.
About This Book
This textbook explores the principles of strategic management within the context of globalization, innovation, and sustainability.
It provides frameworks and tools for analyzing business environments and formulating effective strategies.
The content emphasizes the integration of innovation and sustainable practices in modern business policy.
Students are guided through case studies and real-world applications to develop strategic thinking skills.
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