Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Student Value Edition (15th Edition)
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
This student value edition explores strategic management and business policy through the interconnected themes of globalization, innovation, and sustainability. Designed for students, it provides a foundation for understanding strategic thinking and business decision-making in a contemporary organizational context.
About This Book
Strategic Management and Business Policy: Globalization, Innovation and Sustainability presents a student-oriented study of strategic management and business policy.
The 15th Edition focuses on three significant themes in contemporary business: globalization, innovation, and sustainability.
Written by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Charles E. Bamford, this edition is designed for students studying business and management.
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