Concepts in Strategic Management and Business Policy: Globalization, Innovation, and Sustainability
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
Concepts in Strategic Management and Business Policy offers a structured look at strategic management and business policy through the connected themes of globalization, innovation, and sustainability. Written for students and business readers, it introduces key ideas for understanding organizational strategy and decision-making in a changing business environment.
About This Book
Concepts in Strategic Management and Business Policy examines the foundations of strategic management and business policy.
The book focuses on how globalization, innovation, and sustainability shape organizational strategy and decision-making.
It is designed for readers studying business strategy, management, and the broader challenges facing organizations.
Written by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Charles E. Bamford, the book presents a structured introduction to strategic business concepts.
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