Strategic Management and Business Policy: Globalization, Innovation, and Sustainability
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
Strategic Management and Business Policy presents a structured look at business strategy and policy through the central themes of globalization, innovation, and sustainability. It offers students and business readers a foundation for understanding strategic management in a changing global environment.
About This Book
Strategic Management and Business Policy examines the role of strategy in contemporary business.
The book centers on globalization, innovation, and sustainability as key themes in strategic thinking and business policy.
It is designed for readers seeking a structured foundation in how organizations approach strategic management.
Authored by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Charles E. Bamford.
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