Strategic Management and Business Policy: Globalization, Innovation, and Sustainability
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
A foundational text covering strategic management principles with emphasis on globalization, innovation, and sustainable business practices.
About This Book
This textbook explores the core principles of strategic management within the context of globalization, innovation, and sustainability.
It provides frameworks and tools for analyzing business environments and formulating effective strategies.
The content emphasizes the integration of sustainable practices and innovative approaches in policy development.
Readers gain insights into adapting strategies to dynamic international markets and competitive landscapes.
Reviews
No reviews yet. Be the first to review this book!