Integrated Advertising, Promotion, and Marketing Communications (8th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

by Kenneth E. Clow

Advertising Marketing Textbook Integrated Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications offers an educational introduction to the connected fields of advertising, promotion, and marketing communications. This eighth-edition print textbook provides a structured resource for students and readers studying core concepts in marketing and business.

ISBN-13 9780134484136 ASIN 0134484134 Views 260 Publisher Pearson Year 2017 Edition 8 Format Paperback Product Group Book Pages 512 Created August 20, 2026 Updated September 20, 2026
About This Book

Integrated Advertising, Promotion, and Marketing Communications is an eighth-edition print textbook by Kenneth E. Clow.

The book focuses on advertising, promotion, and marketing communications as related areas of business study.

It is presented as an educational resource for readers seeking an introduction to integrated marketing communications.

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I will be using this book for:
27 total votes