International Business: The New Realities (4th Edition)
by Gary Knight, S. Cavusgil, John Riesenberger, S. Tamer Cavusgil
An essential resource exploring the fundamentals of international business, global trade, and cross-border operations for students and practitioners.
About This Book
This textbook provides an overview of international business concepts and practices.
It covers key topics relevant to conducting business across borders and in global markets.
The content is designed for students and professionals seeking foundational knowledge in the field.
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