Business Analytics Principles, Concepts, and Applications With SAS: What, Why, and How
by Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Business Analytics Principles, Concepts, and Applications With SAS offers a structured introduction to business analytics. It examines what analytics is, why it matters, and how it can be applied, with SAS providing the practical setting. The book is designed for readers building foundational knowledge of this field.
About This Book
Business Analytics Principles, Concepts, and Applications With SAS introduces the foundations of business analytics.
The book focuses on three central questions: what business analytics is, why it is important, and how it can be applied.
SAS is included as the practical context for exploring analytics applications.
Written by Marc J. Schniederjans, Dara G. Schniederjans, and Christopher M. Starkey, this title is suited to readers seeking a structured introduction to the subject.
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