Entrepreneurship and Small Business Management
by Steve Mariotti, Caroline Glackin
Entrepreneurship and Small Business Management offers an accessible foundation in the ideas and practices behind starting and running a small business. Steve Mariotti and Caroline Glackin examine entrepreneurship, business ownership, and management in a format suited to students and anyone seeking a practical introduction to small enterprise.
About This Book
Entrepreneurship and Small Business Management introduces the principles and practices associated with starting and managing a small business.
The book focuses on entrepreneurship as a field of study and on the management responsibilities involved in operating a small enterprise.
It provides a foundation for readers seeking to understand business ownership, planning, and day-to-day management.
Written by Steve Mariotti and Caroline Glackin, this title is suited to students and readers exploring entrepreneurship and small business leadership.
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